Bella Hadid and Kendall Jenner styled themselves for the new Givenchy campaign

For his first campaign as creative director of Givenchy, Matthew Williams rang up some of his besties and invited them to put their own stamp on key pieces from his debut spring collection.

Hadid opted for a maxi-length dress with cutouts at the back and elbows, Jenner opted for a red total-bitch with a gold Antigona bag , and Playboi Carti tried on mesh T-shirts and painted jeans. Models Anok Yai and Liam Powers also posed for Korean-born, German photographer Heji Shin against an array of colored backdrops.

Recall that Matthew Williams, known primarily as the founder of the popular 1017 Alyx 9SM brand, started working at Givenchy in the summer of 2020. He replaced Claire Waite Keller.

Daniel Bishopp

Daniel U. Bishopp joined LA MODE in November 2020 to work on the features team covering fashion, culture, food and drink and technology in print and online. Before that, he worked for STYLE ME AFRICA.