Ajayi Irene Emerges as Winner of FashMode2.0

During the course of the past five weeks, La Mode Magazine had been in search for the next big deal in the fashion and modelling industry as it premiered the second season of its innovative and unique reality TV competition, FashMode, a first if its kind in Africa reality competition, that seeks to promote and shine the light on the African Fashion and Modeling Industry, and eventually present to the continent and the world at large its next superstar in either the Fashion/Modeling industry.

This season was tagged FashMode2.0 and unlike its predecessor, it was a one-winner takes it all contest, with about 15 Million Naira worth of prizes up for grabs.

Due to the ever-changing nature of new media as a result of the COVID-19 pandemic, FashMode2.0 started on a unique note and in two phases. The online phase which started with 30 original contestants who scaled through from over 4000 registrants, battle it out for 2 weeks through online tasks and presentations, the least impressive contestants were evicted at the end of each week till they were only 14 of them left, who eventually made it to the FashMode2.0 house (7 emerging fashion designers, and 7 aspiring models).

They were properly groomed and drilled in all areas of their profession, including research, strategic partnerships, public speaking, executive presentations, masterclasses etc.

The show saw top celebrity fashion designers, models and entrepreneurs like CEO of Anjy Luminee Couture Limited, Mrs Abiodun Shade Sandra, Miss Polo Nigeria beauty pageant 2018, Miss Precious Okoye, CEO of Kachi Beauty Products, Ngozikachi Onyeulo, CEO of Phari Couture and Hair Limited, Bimpe Sanusi, the Model winner of FashMode season one, Miss Serikudi Olayinka Azeezat, CEO of La Mode Magazine, Mrs Sandra Odige, Miss Prudent Gabriel, CEO of Prudential Fashion Academy, Miss Tolu Bally, Creative Director of 2207 by TBally, and FashMode season one contestants, Kizito Mbakigwe, Creative Director of Kimba Collection and Okolo Rosemary, CEO of ROSY O’MELLE Brand, come mentor and teach the contestants on things that will help them grow and be sustainable in their career paths.

In the search for the next Fashion/modelling star, the contestants were given tasks each week, to put their creativity and entrepreneurial skills to test, and at the end of each week, at least two or more contestants were evicted. At the end of the competition which aired online on @LaModeMagTVNG on YouTube, Fashion Model Model, Ajayi Irene Dolapo had her life changed in a moment as against all odds she emerged as the next big star in the fashion/modelling industry, and walked away with a whooping sum of Three Million Naira, she also won a trip to Dubai, courtesy Egypt Air, A cover on the Prestigious La Mode Magazine, and many more endorsement deals worth millions of Naira.

Click below to watch all episodes of FashMode2.0 and subscribe to our YouTube Channel:

https://www.youtube.com/channel/UCXB3VAkld0EB_yWUnKNh_xA

Follow us on Instagram: @fashmode_ng @lamodemag